The role and value of social media and content has changed dramatically in just the past year. While many business are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers.
To be successful in this environment you must have the ability to create experiences real-time that disrupt the marketing status quo without disrupting the user experience. You must be able to produce high-value, quality content across a myriad of platforms, applications and devices. And, you must be able to deliver it immediately to specific, targeted audiences.
But how? What if your team is a team of one... You!
You're already being asked to do more with less, often times facing a smaller budget with fewer resources and a increased demand to produce results. You want to implement a rock-solid strategy, but is it really possible.
This session provides the answers with an inside view of the framework needed to create & manage an effective inbound content marketing strategy that will do this, and more.
You'll Walk Away From This Session Knowing:
- 21 actionable tactics that play a key role in creating a powerful, successful inbound content marketing strategy
- A “social-first” approach to content marketing that will drive down costs and increase overall effectiveness
- The common mistakes businesses and organizations make with content and how to avoid them
