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Saturday, January 4 • 9:30am - 10:00am
Blogs to Riches: 10 Lessons Learned from 10 Years of Blogging

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Starting out as a very small and unknown consultancy with minimal resources, Lee Odden has grown TopRank's Online Marketing Blog to become one of the most read and recognized marketing blogs on the web; named a top marketing blog by AdAge, Social Media Examiner and Content Marketing Institute. 

In the process of writing 2,600 blog posts and over a million words over 10 years, Lee has learned numerous lessons about where blogging fits in a digital marketing and PR mix. For Lee and his boutique digital marketing agency, blogging has lead to a successful, growing business that includes a social network community of over 300,000, a book deal, mentions by WSJ, NY Times, The Economist, speaking engagements all over the world, consulting engagements with large companies and major brands like McKesson, Dell, HP, General Mills and LinkedIn as well as media partnerships with major marketing conferences.

In his keynote presentation at NMX, Lee will share key lessons that any business can use, on how he and a very small team have been able to leverage smart, creative and results focused blogging to earn huge returns on their efforts - from blogs to riches.

Saturday January 4, 2014 9:30am - 10:00am PST
Brasilia 4-7

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