So often we gear our efforts around finding work: auditioning, pitching, networking, consulting, hoping, praying. But what happens when we actually score a deal? How do we shift gears quickly to work mode from seek mode? What if we were always in work mode, and that helped make our seeking much easier? Hear the true story of a program pitched just last year at an IAWTV session, that was sold just a few months later, and is now in production. Learn how David H. Lawrence XVII took his show, Cash Flow, from NMX slide presentation at the Pitching to Brands session, pitched it to a branded content production company, who optioned it. David is now the host, creator, EP, writer and profit participant. Hear how the contract was negotiated, and the deal set - and how he used the "planning for success" work mode to significantly impact his booking ratio as an actor, and, now, as a producer.