Corporate blogging was all the rage just a few years ago, but many companies are not investing the time, money and talent into maintaining or elevating the existence of their blog. Join the team from Quicken Loans to learn why you should reconsider. They'll discuss the evolution of the official Quicken Loans blog, and why nurturing it is a no-brainer decision for America's #1 online lender. Learn how to integrate your company's blog into your overall marketing strategy, chose a core theme , maintain quality authorship, measure lead influence and generation, build relationships via content exchange, apply SEO and social media influence tips, and more.
You'll Walk Away from This Session Knowing:
- The importance of blog theme, frequency of posts, and quality authorship
- How to determine value with metrics, social influence and other indicators
- Tactics to broaden your audience
