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Saturday, January 4 • 1:30pm - 2:15pm
The Art of Crafting Jaw-Dropping Content: Why You Should Forget Everything You Learned in School

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In this session, you'll learn how to take your content from good and even great to unforgettable.

Learn why you should kill your darlings, murder your adverbs, and embrace active tense. Find out how to 'shape' your story, unlock the power of thirds, and tune into your natural pacing. Discover the power of simplicity, brevity and clarity.

You'll Walk Away From This Session Knowing:
  • Writing Hacks: The formulas and rules-of-thumb that can instantly make you a better copywriter.
  • Headline Hacks: How to write clickable titles in 32 characters or less.
  • Storytelling Non-Hacks: Sorry, you can't hack art. But you can connect with it. This session will show you how.


Saturday January 4, 2014 1:30pm - 2:15pm PST
Blogging 3 - Pavilion 4

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