The content marketing that got you to where you are today isn’t likely to get you to where you need to be tomorrow. As more and more brands are generating content for marketing purposes, the most competitive brands are truly becoming more than just marketers, they’re becoming media publishers in their own right. What those brands (and you!) will soon discover is this: making the leap to media publisher means thinking like the media, not like a content marketer. And if you want to keep up, you’ll need to understand that media strategy doesn’t begin with content strategy.
Session presenter Tom Webster has two decades’ worth of experience consulting media brands and platforms on audience growth and content programming, and he’ll bring that perspective to intermediate and advanced content marketers looking to compete in an increasingly crowded environment for content.You'll Walk Away From This Session Knowing:
- Why starting with content strategy won’t cut it
- The strategy you need to develop BEFORE you craft a content strategy
- How to craft that strategy, and the steps you’ll need to take