Not every blogger takes photos or creates video. Not every blogger does contests, crafts an SEO strategy, trades links or writes e-books. But every blogger writes. And if you think writing is just the text for metadata or to fill the space between photos, you're wasting one of your most powerful tools for engaging readers and keeping them: Your voice. A video can engage, but only for a moment. A photo can describe, but it can't make an observation. We'll cover easy ways to make writing a stronger part of your blog, regardless of topic or platform. We'll talk about basic tips, as well as look at specific examples (good and bad), and work with content by attendees submitted for feedback.
You'll Walk Away From This Session Knowing:
- How to make sure every post has a message you want readers to take away — and how to ensure that message is clear
- How to determine when to write more — or more importantly, when to write less, but with more punch
- How to move past the "It's all about me" approach common in
- Seven effective tips for editing your own writing
- How to find the balance among your ideas, first-person narrative and basic reporting, for everything from long essays to photo captions.
