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Saturday, January 4 • 11:45am - 12:30pm
Schema for Bloggers: Structured Data, Demystified

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Content is king - that much we know.  But, the king doesn't prance around haphazardly.  He has policies, procedures, and formalized ways of dealing with the matters at hand.  Shouldn't your content be just as structured? It's time to take your blog to a whole other level, using schema!

Mitch Canter will take you through the world of schema - the predefined content structures that most major search engines use.  We'll go over the different types of schema markup (Events, Articles, Places, etc) and quick tips on implementing schema into your content.  And, we'll talk about the rewards of structured data (rich text snippits in Google Search results, to name one).

You'll Walk Away From This Session Knowing:
  • Why structured data it's important
  • The types of schema markup important to bloggers
  • Practical skills to implement schema into your own site


Saturday January 4, 2014 11:45am - 12:30pm PST
Blogging 3 - Pavilion 4
  Blogging

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