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Saturday, January 4 • 10:30am - 11:30am
Super Session: 5 Elements of a Powerful, Personal Brand

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When it comes to platform-building, people often get the cart before the horse. They becomes distracted by technology and even content before they lay a solid brand foundation. In this presentation, Michael shares the five brand elements you should have nailed down before you launch or re-launch your platform.

You'll Walk Away From This Session Knowing:
  • How to dial in on their target audience and get the information they need to create highly relevant, emotionally-compelling content
  • Your unique value proposition and how to reduce that to a powerful an catchy brand slogan
  • Tips for creating and using powerful logos, headshots, and type

Saturday January 4, 2014 10:30am - 11:30am PST
Podcasting 1 - Miranda 1 & 2

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