When it comes to platform-building, people often get the cart before the horse. They becomes distracted by technology and even content before they lay a solid brand foundation. In this presentation, Michael shares the five brand elements you should have nailed down before you launch or re-launch your platform.
You'll Walk Away From This Session Knowing:
- How to dial in on their target audience and get the information they need to create highly relevant, emotionally-compelling content
- Your unique value proposition and how to reduce that to a powerful an catchy brand slogan
- Tips for creating and using powerful logos, headshots, and type
