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Saturday, January 4 • 2:30pm - 3:15pm
Branded Content, the Internet, & You

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Video dominates over 50% of all web traffic, and web video interaction is expected to increase fourfold over the next five years. This fact is not lost on brands. Even the smallest start-up is clamoring for video content on their homepage, and companies are quickly realizing that they can hit it big and reach millions with a viral video (just ask Old Spice and One Dollar Shave Club). This demand for digital branded content has created a unique opportunity for content creators. What opportunities in the branded space exist for video makers? What brands are they working with? What kind of video content works best on the internet? We'll talk to some of the most successful branded content makers and shakers on the internet.

Saturday January 4, 2014 2:30pm - 3:15pm PST
Web TV & Video 2 - Brasilia 1

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