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Sunday, January 5 • 3:30pm - 4:15pm
SUBWAY Global Challenge Case Study

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Learn how YSN identified an opportunity to educate and engage with the youth of the world about entrepreneurship using the largest restaurant chain in the world, SUBWAY, and developed the first ever 100+ country contest.

With players all over the world and a small team here at home, learn how from start to finish YSN conceived, created and executed this campaign.

The goal of this session is to talk through the steps it takes to execute a campaign like this by sharing what we did on this project. It will not be theoretical and it will be detailed. Bring your questions so that we can help you with the campaigns you are currently working on.

Sunday January 5, 2014 3:30pm - 4:15pm PST
Business 2 - Brasilia 3
  NMX Business

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