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Saturday, January 4 • 10:30am - 11:30am
Super Session: Crowdsourcing Influence: Brands and Influencers get Hitched in a Big Way

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The first phase of online marketing reached maturity with Google AdWords. The second phase was Facebook marketing. The brands on the cutting edge of online marketing have already entered the third phase and they are Crowdsourcing Influence.    

This is not your father's "find an influencer and perk him up". Today, the smartest brands are hiring influencers by the 100s to execute a unified mission in a collaborative way.     

If you're a brand, you'll want to know about this new development from an insider. If you're an influencer, you'll want to learn how you can become a brand ambassador who gets paid for his or her influence.  
Crowdsourcing Influence is what everyone will talk about in a year. Be the first to learn about it and gain the first-mover advantage in the marketplace by attending this fascinating supersession by Dino Dogan.   

You'll Walk Away from This Session Knowing:
  • Why Crowdsourcing Influence is the next phase of online marketing
  • Why crowdsourcing influence model benefits brands, as well as the creative class of bloggers, podcasters, and youtubers
  • How to test the waters of hiring 100s of influencers and managing them as a singular unit


Saturday January 4, 2014 10:30am - 11:30am PST
Business 1 - Brasilia 2

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