With more and more blogs populating the Internet, earning a regular readership, gaining popularity, and establishing influence has become more difficult than ever. Driving personal or business benefit from the effort exerted in developing and managing a blog seems unattainable by many. To differentiate and stand out, many blogs and bloggers are turning to multi-author formats, increased frequency, and experimenting with content formats. Others, in order to remain independent and focused, are turning to tribe-blogging cooperatives and extending their reach by pooling promotional activities across their collective audiences.
Which is the better path for independent bloggers? Is there even a future for the independent blogger? This debate, featuring Robert Scoble and Dino Dogan, and moderated by Sam Fiorella, will explore the pros and cons of each option.