Frank Online Marketing & Web Mystery Shoppers
The common thread in my 30 year career has been my obsession with helping organizations communicate clearly, openly and effectively with the public, customers and employees.
The Internet struck me as a great way to further that cause, when I first started playing with it in its earliest days.
I put up my first website, to promote my best-selling book, "Canada’s Best Employers for Women: A guide for job-hunters, employees and employers,” in 1995. (It was ugly, but you've got to start somewhere!)
In 2001, frustrated by how difficult it was to shop online, I created Web Mystery Shoppers Inc., which was one of the world’s first companies to test the effectiveness of websites using real customers working from their own computers. Clients included the Royal Bank of Canada, ING Direct, the Government of Alberta, Cruise Ship Centres, and many more. Using no paid advertising I built a database of 75,000 “mystery shoppers” worldwide in the days before “social media” existed.
In 2012 I launched the weekly podcast, the Frank Online Marketing Show (http://frankonlinemarketing.com/show), and I'm now working on a book about how companies need to adjust their internal processes to deliver on their external marketing promises.